What differentiates great alliance professionals from good ones? The great ones strive for excellence in everything they do, getting a little bit better every day.
We’re advocates of learning and continuous improvement—it is the essence of the iterative development methodology that is the rhythm of business Jeff first defined nearly 30 years ago. Great alliance managers are always learning and applying those learnings. It is hard to do consistently. The daily exigencies regularly get in the way.
Looking back over the past two years of consulting engagements and deep dive alliance assessments, we’ve identified five opportunities to improve alliance effectiveness that might not seem game-changing, but that truly have an impact both in the near and longer-term that is measurable and significant.
In most instances, the actions to take are welcomed by teams and just require diligence to implement and recognize benefit. For one blockbuster alliance we’ve worked with since 2009, taking care to get the fundamentals right led to an ASAP Alliance Excellence Award.
This presentation delivered at the Strategic Alliance Management Congress highlights our findings.