Our Master Class at the 2021 ASAP Global Alliance Summit focused on the value-adding role of the alliance professional during the critical startup period. The case studies participants analyzed had competitive issues, cultural differences, difficult personalities, and multiple complexities—all the challenges an alliance management professional would expect! This excerpt details their analysis. Our whitepaper, Start It Right: Mastering the Alliance Startup Process provides guidance on identifying potential risks that should be identified and planned for early in an alliance, as well as other value-creating actions to take.

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