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The Impact on Alliance Results from Overlooked Fundamentals

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August 29, 2023

At the 2023 ASAP Global Alliance Summit we delivered a Master Class based on the content in our whitepaper, The Fundamentals are Golden: The Value of Fine-tuning Alliance Operating Models. This excerpt shares the analysis and practical advice of the Master Class participants as they applied the findings highlighted in the whitepaper to a fictitious, yet very realistic, case study to find the hidden gold.

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