Alliance Management Consulting and Training, Partnering Frameworks and Tools, Collaborative Leadership

As Published in Business Development and Licensing Journal—The Digital Health Mashup: Bridging the Alliance Management Divide
1. Partnering Guide / July 5th, 2021
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Over the past few years, the number of partnerships between biopharmaceutical companies and digital information technology companies to develop innovative digital health products has grown exponentially. Partnership is about bridging differences to leverage the unique assets and capabilities of the partners, creating an outcome neither could achieve alone, or at least not economically. The strategic, operational, and cultural differences between biopharma companies and their “high-tech” partners are significant and must be overcome to realize the potential of digital health. This is fertile ground for alliance management professionals to ply their craft, ensuring that the risks of partnering don’t outweigh the benefits.

This article, published in the journal of the UK’s Pharmaceutical Licensing Group:
  • Digs into some of the differences between biopharma and digital technology companies
  • Explores the business model that is a mash-up between what is typical for each of the partners in digital health partnerships
  • Suggests how alliance professionals can apply our alliance management foundation to bridge differences between the partners and create new value
Download the pdf to read the full article.
Demand for Alliance Management Has Changed: Are You Ready?
2. Thought Leadership / March 15th, 2020
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View our ASAP Netcast  on the topic.

When the head of a biopharmaceutical alliance management team told us he had to give his people “permission to ignore certain partners,” and another leader said he’d love to get into digital health partnerships, but didn’t have the resources, we knew the demand for alliance management had reached a tipping point. It is time to modernize how alliance management practices are implemented and the capability organized and resourced to meet growing demand.
 
Many companies across industries have taken a page from the discipline of agile software development to rethink how they go about their work. The outcomes are impressive in terms of value delivered to customers and the resulting benefits to the company and employees. We’ve always applied core tenants of agile to our work with alliance professionals, so over the past year we’ve been digging deeper and rethinking how to adapt agile principles to the work of alliance management.

The pdf linked to at the top contains two posts from The Partnering Guide blog presenting our perspective on the challenge facing alliance managers and an approach to applying agile to the alliance portfolio, services, and organization. We hope you find these posts helpful and welcome the opportunity to work with you to be ready to handle the increased demand for alliance management.
 
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