1. Partnering Guide / May 3rd, 2016
AUTHORS: Jan Twombly and Jeff Shuman
The Internet of Things (IoT) is upending partnering “best practices.” One practice is clear: no company succeeds alone. It takes an ecosystem.
This is partnering at a scale, scope, and speed unprecedented until now. It requires creativity and bold experimentation. Companies must learn quickly, iterate strategies, manage complexity, and try new models for value creation, delivery, and capture.
“We know how to partner. We’ve been doing it for 20 years.” These are deadly words when said about partnering for the Internet of Things....