1. Partnering Guide / December 28th, 2017
AUTHORS: Jan Twombly and Jeff Shuman
Speed is the new currency of business
, says Marc Benioff, chairman and CEO at Salesforce. And he’s spot on!
Bain’s Firm of the Future practice makes the key point that “success depends on how firms deliver the benefits of scale and intimacy better and faster to customers.”
What is unsaid is that it takes an ecosystem of partners too, because of the complexity of the technologies and the domain expertise required to apply them within specific use cases. And these partners probably are not the same ones that help you service enterprise customers with traditional solutions, or where the purpose of the partnership was for balance of trade.
For example, indu...