Alliance Management Expertise, Partnering Frameworks and Tools, Collaborative Leadership

Measuring What Matters Creates Winners
1. Partnering Guide / May 17th, 2021
How do you know if your alliance or business partnership is operating effectively? Sure, revenue is a gauge, as well as hitting key development milestones. It still doesn’t tell you if the partners are productively leveraging the resources available to the alliance, or if it is operating in an environment built on mutual trust and respect, focused on innovating and producing results.

Alliances are inherently inefficient and it is the job of the alliance professionals managing the alliance to preserve and enhance the value intended when entering into the collaboration, while identifying and mitigatin
g the risks that can cause it to fall short of its potential.

To measure if an alliance is operating effectively, many years ago we created the VitalSigns Alliance Operations Effectiveness Assessment (See Figure 1). In a demonstration that measuring effectiveness can contribute to alliance success, the XTANDI alliance of Astellas and Pfizer recently won the 2021 ASAP Alliance Excellence Award for a Longstanding Alliance. In accepting the award, the alliance directors credited the role regularly measuring effectiveness as part of a program of continuous improvement plays in the alliance’s success. Our congratulations to the winners! They have worked very hard over many years to ensure the alliance is producing maximum value for patients and the partners.

Measurin...
How Alliance Professionals Treat Team Turnover as a Value-Adding Opportunity
1. Partnering Guide / December 28th, 2020
“We’re moving so fast we don’t have the luxury of formal onboarding. We just kind of throw them in there. They’re smart, they’ll figure it out.” This is what we’ve been hearing from too many alliance professionals about their approach to onboarding new project team and governance committee members. In taking this position, alliance professionals are overlooking a key value adding opportunity: Helping the new member know what they need to know to establish the right priorities and engage in the right activities to accomplish what they as a member of the team must, and to quickly get connected and engaged with the rest of the team.

When this engagem...
A Message to Alliance Professionals: Let's Not Let the Crisis Go to Waste
4. News and Events / March 16th, 2020
Making Lemonade: Never Let a Crisis Go to Waste

The unfortunate appearance of COVID-19 has all of us scrambling to keep our families, employees, and customers safe while keeping our businesses operating. At The Rhythm of Business, we’re taking all recommended precautions, ceasing travel, and the hosting of meetings in our offices until it is safe to gather in person again.
 
However, as the eminently quotable Winston Churchill said, “Never let a good crisis go to waste.” We are following his advice and innovating how we deliver professional development and carryout our VitalSigns Alliance Operations Effectiveness Assessment to help the alliance management community continue to deliver value that ultimately benefits customers and patients.

Virtual Alliance and Collaboration Professional Development

Over the past several months, we’ve seen a big uptick in the number of companies wanting to offer alliance and collaboration training. In the spirit of lemonade from lemons—making the best of a bad situation—we are working with our clients to create virtual training sessions, following leading practices of distance meetings. We’ll take our day-long, or multi-day, in-person sessions and break them up into a series of webinars, making them interactive with polling and chat. In between webinars, we’ll host small groups to work on case studies, analyze situations, and take part in exercises to apply the learning. Jeff Shuman’s experience of many years of conducting MBA classes with a combination of in-person and online students is very relevant and helpful.

If you’ve been thinking about offering training to alliance team members, part-time alliance managers, or governance committee members, this is an opportune time to do so. Afterall, potential participants won’t be travelling any time soon. Here is a brief slide deck introducing our alliance and collaboration professional development offerings and how we tailor them to your current and expected portfolio of asset-based, service, digital, and data alliances, from the lab to interactions with payers.

Take the VitalSigns of Your Alliance

These challenging times require alliance teams to rally around a North Star focused on the value the alliance is intended to deliver to customers, patients, and the partners to the alliance. One way alliance professionals can deliver value to their stakeholders is to evaluate how well the alliance is collaborating and overcoming the inefficiencies that cause risk and prevent the partners from receiving intended value. Our VitalSigns Alliance Operations Effectiveness Assessment pinpoints the actions leadership and management can take now to guide their teams to overcome those inefficiencies, differences of opinion and ways of working, as well as to address simmering conflict and find innovative “third ways” that offer value creating solutions. We are taking the alliance governance committee workshops that are an integral part of this process virtual, meaning that we can speed up the realization of benefit by having a special purpose meeting that doesn’t need to wait for a spot on the agenda.

We’re Eager to Collaborate with You

There is no doubt these are challenging times. Collaboration and partnering has never been more important in all aspects of our lives. The Rhythm of Business is creatively addressing the challenge and ready to work with you to ensure that we make lemonade, innovating our way through this crisis.

In collaboration and partnership,

Jan and Jeff

Jan Twombly and Jeff Shuman
The Rhythm of Business
Reach Jan at +1 617.851.0135 or jan@rhythmofbusiness.com
Reach Jeff at +1 508.954.2896 or jeff@rhythmofbusiness.com
Reimagining Alliance Management as an Agile Capability--Part Two of Four
1. Partnering Guide / March 14th, 2020
This is Part Two of a Four Part post on adapting and applying certain principles of agile management as a means of meeting the increased demand for alliance management services as the scale, scope, and complexity of biopharmaceutical asset, service, digital, and data alliances and partnerships grows.

Download a pdf of all four parts of “Reimagining Alliance Management as an Agile Capability” plus “What to Do When it Gets ‘Just Too Hard.’”  
 


Read Part One of Reimagining Alliance Management as an Agile Capability

Practice Component 1:  Resourcing the Portfolio

One of the key reasons for reimagining alliance management as an agile capability is because there is currently a mismatch between the scale of enterprise partnering and professional alliance management resources. Current practice addresses this through traditional tiering and scoping that result in unmanaged alliances and diminished value to stakeholders of alliance managers who are spread too thin to deeply en...
Collaborative Leadership: The Antidote to the Collaboration Paradox
1. Partnering Guide / January 21st, 2020
Thus far in this series of posts on collaboration, we’ve defined it as a purposeful, strategic behavior that is easier said than done. This is because of both a failure to build the capability—the mindset, skillset, and toolset—to collaborate across boundaries and the collaboration paradox—the systems, processes, and policies that helped companies be successful in the past that today impede their ability to collaborate. In this post we look at both collaborative leadership and the leadership system required to support and implement the capability as the antidote to the people and organizational challenges of achieving success in cross-boundary collaborations....
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