Alliance Management Consulting and Training, Partnering Frameworks and Tools, Collaborative Leadership

How Alliance Professionals Deliver Value at Startup
1. Partnering Guide / March 25th, 2021
Discussion Summary from Exclusive Executive Roundtable

There is a truism among alliance professionals—start an alliance right, or you will start it again in the midst of an erosion of trust and even conflict. As part of an exclusive executive roundtable discussion sponsored by The Rhythm of Business during the ASAP Global Alliance Summit in March, nearly a dozen heads of alliance management within life science companies gathered to discuss the challenges of startup and the value alliance professionals can and should deliver to their stakeholders during this critical phase. Their conclusion: Prepare your stakeholders for what could go wrong and set them up for making it go right.
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Managing the Cost of Time at Alliance Startup on the Agenda at the 2021 ASAP Global Alliance Summit
4. News and Events / February 27th, 2021
The Rhythm of Business is proud to once again be a platinum sponsor of the ASAP Global Alliance Summit, See into the Future of Alliances. This is the premier event for alliance management professionals from across industries. Even in an all-digital format, there are plenty of opportunities to network, learn from industry leaders, and put your fingers on the pulse of partnerships today.

Jan Twombly and Jeff Shuman will lead a Live Stream Master Class session on Monday March 15th The Value of Alliance Management: Managing the Cost of Time at Startup. Featuring two case studies, one of a codevelopment, cocommercialization biopharma alliance and another of a software vendor-global systems integrator partnership, participants will address several questions and:
  • Identify the potential value-eroding inefficiencies and risks in the case studies that must be addressed
  • Develop a high-level plan for a fast-paced, agile startup—in a remote digital environment, without in-person interaction
  • Capture the value produced by applying alliance management practices
 
Their analysis will be informed by an upfront presentation by Twombly and Shuman that shares some of their most recent work on reimagining alliance management practices to be more agile and to focus on what stakeholders value the most.
 
Twombly is a long-time member of the Board of Directors of ASAP. View the complete Summit agenda and register today.
The Alliance Management Mashup—Bridging the Digital Divide: ASAP Summit Virtual Roundtable
4. News and Events / August 12th, 2020
Summary of ASAP Global Summit Roundtable Discussion

Download a pdf of the discussion slides

Digital health has the potential to improve the health of millions of patients and radically change the way health services are delivered. In addition to providing benefits to patients and providers, the benefits for companies offering digital technology and life science products and services are substantial. It is a productive alliance of two innovative industries that not only innovate very differently, they go to market and partner differently. No wonder high tech and biopharma alliance managers have different jobs!
In digital health initiatives, the job of the alliance professionals is to bridge differences and find a third way that results in creating successful outcomes for the patients, providers, payers, and partners.

As part of the 2020 ASAP Global Alliance Summit, we gave a presentation on the topic and hosted a roundtable discussion of several technology and biopharma alliance professionals. The following are the highlights from o...
Reimagining Alliance Management for the Next Normal: ASAP Summit Virtual Executive Roundtable
4. News and Events / July 1st, 2020

Summary from exclusive ASAP Global Alliance Summit executive virtual roundtable. Download the discussion slides

“We are all operating in a new norm and we need to evolve with it.” So stated one of the alliance executives The Rhythm of Business invited to a virtual roundtable discussion during the 2020 ASAP Global Alliance Summit on reimagining alliance management for the next normal. We approached the topic from two angles:
 
  • The impact of COVID-19 on a people-intensive business that depends on good relationships
  • The increased demand for alliance management services as companies’ alliance portfolios continued to grow in size, complexity, and new types of digital and service alliances, even before the pandemic
The silver lining of needing to find a next normal is that it gives license to fix what is broken, it forces us to become more resourceful and agile, and focuses us on what...
On the Agenda at the ASAP Global Alliance Summit
4. News and Events / June 21st, 2020
The Summit may be virtual this year, but The Rhythm of Business is very much engaged. We are proud to be long-time members, sponsors, and contributors to the ASAP community and to participate in this first virtual Global Alliance Summit.

 - We’re presenting On Demand Session 502, The Alliance Management Mashup: Bridging the Digital Divide
 - Jan Twombly is moderating live stream Session 207 Biopharma Commercial Alliance Management Challenges on Thursday, June 25 at 11:15 am EDT
 - We are also hosting an exclusive virtual executive roundtable on Reimaging Alliance Management for the Next Normal on Thursday, June 25 from 9:00 – 10:00am E...
Alliance Managers Find They Have the Control and Influence to Empower Collaborative Leadership
1. Partnering Guide / April 2nd, 2019

Author: Jan Twombly

At the recent ASAP Global Alliance Summit, we conducted an abbreviated version of our workshop, Own Your Transformation: A Five-Point Agenda for Empowering Collaborative Leadership, with alliance professionals from info tech, biopharma, and fintech, as well as other industries where partnering is as essential as the technology. The objective of the session was to design a collaborative leadership system to break through the barriers organizations typically put up to true collaborat...

Creating Your Minimum Viable Partnership on the Agenda at ASAP European Alliance Summit
4. News and Events / October 15th, 2018
The Rhythm of Business is pleased to announce that it is sponsoring the 2018 ASAP European Alliance Summit in Amsterdam, 8-9 November 2018. Now in its fourth year, the conference brings together alliance and partnering practitioners from across industries and from many countries for two days of networking, presentations, and learning from each other about how to drive business outcomes through partnering....
Joint Development of Complex Solutions Requires Extreme Partnering
2. Thought Leadership / June 30th, 2018
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This presentation given at the 2018 ASAP Global Alliance Summit by Jan Twombly and Jeff Shuman introduces our methodology for partnering at the speed of business by creating a Minimum Viable Partnership (MVP). We use a why, what, how value framework to shape the alliance business model and infuse the process with a focus on learning fast what works and what doesn't work. Tips and techniques for addressing intellectual property in joint solution development are also included.
 
Partnering at the Speed of Business
2. Thought Leadership / April 28th, 2018
Authors: Jan Twombly and Jeff Shuman
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It is no secret that business is moving faster than ever before and that the formula for success in business transformation is Technology + Partnering. A common theme of sessions at the ASAP Global Summit over the past several years has been how to “partner faster.” By definition, bringing multiple companies together to create a joint solution adds complexities beyond a single company innovating and going to market alone. While partnering certainly has some advantages of speed, the complexities can also cause it to bog down. We’ve all experienced lengthy delays in working out agreements, settling disputes, and just getting decisions made that erode intended value.

What follows is a collection of posts from The Partnering Guide™, our blog that covers trending issues in partnering, collaboration, alliance management, and digital business transformation to the ecosystem economy. In these posts we apply the concepts underpinning entrepreneurial agility to propose ways of accelerating not just the partnering process, but also to “get smart quickly” about the value assumption and alliance business model that will create the business outcomes that benefit all concerned.
 
Joint Development of Complex Solutions Requires Extreme Partnering
4. News and Events / February 8th, 2018
Mini-workshop at ASAP Global Alliance Summit, March 28, 2018 mixes partnering acumen with entrepreneurial know how to present a framework for co-creating complex solutions at the speed of business....
ASAP Global Alliance Summit Presentation – Think Horizontal: Reimagining Partnering Practices as Digital Business Transformation Becomes Reality
2. Thought Leadership / April 3rd, 2017

AUTHORS: Jan Twombly and Jeff Shuman
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Companies are transforming and digitally enabling their business models in a variety of ways leading to new value for customers, stockholders, and stakeholders. Partnering is essential to this transformation – and partnering models are also evolving to reflect a shift to consumption and outcomes-based business models. It is not uncommon for 5 – 7 partners to be involved in the discovery, development, and deployment of industry-specific, turn-key solutions to customers.

Add to this the fact that in this new world the roles of companies may shift as the solution moves from get-to-market to go-to-market. Different business units may be involved, crossing as many internal boundaries as external ones. This breaks existing partner models and practices in many ways – from establishing and aligning value propositions to governance, communication, measurement, and agreements.

Every component of the partner journey must be reimagined to accommodate the network of partners that agilely assembles in a blend of structures ranging from loosely to tightly coupled and requiring no-touch to high-touch support.

Download our presentation from the 2017 ASAP Global Alliance Summit to understand how to reimagine your partnering practices for the speed, scale, and scope required for digital business transformation.

It is Time to Think Differently - Taming the Complexity of IoT Partnering
1. Partnering Guide / May 3rd, 2016
AUTHORS: Jan Twombly and Jeff Shuman
 

The Internet of Things (IoT) is upending partnering “best practices.” One practice is clear: no company succeeds alone. It takes an ecosystem.

This is partnering at a scale, scope, and speed unprecedented until now. It requires creativity and bold experimentation. Companies must learn quickly, iterate strategies, manage complexity, and try new models for value creation, delivery, and capture.

“We know how to partner. We’ve been doing it for 20 years.” These are deadly words when said about partnering for the Internet of Things....

Does Your Company Have the Power to Partner Everywhere?
1. Partnering Guide / February 29th, 2016
AUTHORS: Jan Twombly and Jeff Shuman


If it is March it must be time for the ASAP Global Summit! This year’s conference – the last one for which Jan is leading the programming, stepping down from the role after 7 years – is organized under the theme of Partnering Everywhere: Leadership for the Ecosystem. The programming committee chose this theme because of how pervasive partnering has become across the enterprise and the diversity of business and partnering models that are developing across all industries. Businesses are partnering with companies and institutions never thought about previously. Cross-sector and multipartner arrangements are proliferating. Value is not just financial; it is multifaceted and evolves uniquely as each partnership matures.

Success in ecosystem partnering is not happenstance—it takes careful design. Three components—strategy, governance, and execution—must work together seamlessly to give your organization the partnering capability it requires today.

At The Rhythm of Business and in the work of the transformation-focused SMART Partnering™ Alliance with Alliancesphere that we announced at the 2015 ASAP Global Summit, we are confronting this challenge head...

New Whitepaper; SMART Partnering: Orchestrating Success in the Era of Connected Ecosystems, ASAP Global Summit and as Seen in Strategic Alliance Magazine
1. Partnering Guide / February 27th, 2015

AUTHOR: Jan Twombly

It is ASAP Global Summit time again and as we head to snow free and warm Orlando, Florida from the grasp of one of the two worst winters in Boston’s recorded weather history, we are excited about more than the chance to leave the snow boots and shovels at home!

At the Su...

Presentation: Right Partners, Right Strategy. Taking a Strategic Approach to the Partner Portfolio
2. Thought Leadership / April 3rd, 2014

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Author: Jan Twombly

This presentation was given by Jeff Shuman of The Rhythm of Business, Lorin Coles of Alliancesphere and Scott Musson and Jack Barrata of Red Hat at the 2014 ASAP Global Alliance Summit.

 

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