Author: Jan Twombly
At the recent ASAP Global Alliance Summit, we conducted an abbreviated version of our workshop, Own Your Transformation: A Five-Point Agenda for Empowering Collaborative Leadership, with alliance professionals from info tech, biopharma, and fintech, as well as other industries where partnering is as essential as the technology. The objective of the session was to design a collaborative leadership system to break through the barriers organizations typically put up to true collaborat...
AUTHORS: Jan Twombly and Jeff Shuman
Companies are transforming and digitally enabling their business models in a variety of ways leading to new value for customers, stockholders, and stakeholders. Partnering is essential to this transformation – and partnering models are also evolving to reflect a shift to consumption and outcomes-based business models. It is not uncommon for 5 – 7 partners to be involved in the discovery, development, and deployment of industry-specific, turn-key solutions to customers.
Add to this the fact that in this new world the roles of companies may shift as the solution moves from get-to-market to go-to-market. Different business units may be involved, crossing as many internal boundaries as external ones. This breaks existing partner models and practices in many ways – from establishing and aligning value propositions to governance, communication, measurement, and agreements.
Every component of the partner journey must be reimagined to accommodate the network of partners that agilely assembles in a blend of structures ranging from loosely to tightly coupled and requiring no-touch to high-touch support.
Download our presentation from the 2017 ASAP Global Alliance Summit to understand how to reimagine your partnering practices for the speed, scale, and scope required for digital business transformation.
The Internet of Things (IoT) is upending partnering “best practices.” One practice is clear: no company succeeds alone. It takes an ecosystem.
This is partnering at a scale, scope, and speed unprecedented until now. It requires creativity and bold experimentation. Companies must learn quickly, iterate strategies, manage complexity, and try new models for value creation, delivery, and capture.
“We know how to partner. We’ve been doing it for 20 years.” These are deadly words when said about partnering for the Internet of Things....
If it is March it must be time for the ASAP Global Summit! This year’s conference – the last one for which Jan is leading the programming, stepping down from the role after 7 years – is organized under the theme of Partnering Everywhere: Leadership for the Ecosystem. The programming committee chose this theme because of how pervasive partnering has become across the enterprise and the diversity of business and partnering models that are developing across all industries. Businesses are partnering with companies and institutions never thought about previously. Cross-sector and multipartner arrangements are proliferating. Value is not just financial; it is multifaceted and evolves uniquely as each partnership matures.
Success in ecosystem partnering is not happenstance—it takes careful design. Three components—strategy, governance, and execution—must work together seamlessly to give your organization the partnering capability it requires today.
At The Rhythm of Business and in the work of the transformation-focused SMART Partnering™ Alliance with Alliancesphere that we announced at the 2015 ASAP Global Summit, we are confronting this challenge head...
AUTHOR: Jan Twombly
It is ASAP Global Summit time again and as we head to snow free and warm Orlando, Florida from the grasp of one of the two worst winters in Boston’s recorded weather history, we are excited about more than the chance to leave the snow boots and shovels at home!
At the Su...
Author: Jan Twombly
This presentation was given by Jeff Shuman of The Rhythm of Business, Lorin Coles of Alliancesphere and Scott Musson and Jack Barrata of Red Hat at the 2014 ASAP Global Alliance Summit.