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You have knowledge, insight, and understanding of your partners that no one else does. That gives you the power to guide your alliances to find innovative approaches to overcome differences and align actions, drive decisions, and solve problems. It is simultaneously the most valued skill and the most difficult to master for an alliance professional. This session that was delivered at the 2022 ASAP European Summit offers a simple process of inquiry for systematically making use of that knowledge to create value and manage risk.
Watch for our forthcoming article on the topic in Q4 of
Strategic Alliance Quarterly.