Alliance Management Expertise, Partnering Frameworks and Tools, Collaborative Leadership

As Published in Business Development and Licensing Journal—The Digital Health Mashup: Bridging the Alliance Management Divide
1. Partnering Guide / July 5th, 2021     A+ | a-
Download the pdf

Over the past few years, the number of partnerships between biopharmaceutical companies and digital information technology companies to develop innovative digital health products has grown exponentially. Partnership is about bridging differences to leverage the unique assets and capabilities of the partners, creating an outcome neither could achieve alone, or at least not economically. The strategic, operational, and cultural differences between biopharma companies and their “high-tech” partners are significant and must be overcome to realize the potential of digital health. This is fertile ground for alliance management professionals to ply their craft, ensuring that the risks of partnering don’t outweigh the benefits.

This article, published in the journal of the UK’s Pharmaceutical Licensing Group:
  • Digs into some of the differences between biopharma and digital technology companies
  • Explores the business model that is a mash-up between what is typical for each of the partners in digital health partnerships
  • Suggests how alliance professionals can apply our alliance management foundation to bridge differences between the partners and create new value
Download the pdf to read the full article.
No comments posted...
Leave a Comment
* Enter verification code
Mathematical catpcha image
=
* - Required fields
Older Post Home Newer Post
Top