Jan Twombly, CSAP presents Seven Habits of Highly Effective Alliance Professionals, a tour through evergreen alliance management practices that are being innovated for today’s business environment of increasing complexing partnerships in which face-to-face will remain a luxury—and the surprisingly productive ways of working we’ve adopted out of necessity will remain.
Alliance management is an enabling function, often without a direct line to revenue. It can be challenging for alliance professionals to measure and communicate the value of their services and to make their work visible. As a result, in times of uncertainty such as our current period, they can become an easy target for the budget axe. Practicing the seven habits delivers the services stakeholders value the most—and helps alliance professionals communicate that value.
An additional opportunity for conference participants is a moderated roundtable on The Value of Alliance Management. The roundtable looks at the essence of alliance management and asks:
- What are the alliance management services stakeholders value the most?
- In what ways do you measure and report alliance management activity?
- How would you like senior management to describe the value of alliance management?