
Alliance management is an enabling function, often without a direct line to revenue. It can be challenging for alliance professionals to measure and communicate the value of their services and to make their work visible. As a result, in times of uncertainty such as our current period, they can become an easy target for the budget axe.
With apologies to Stephen Covey, we present seven habits highly effective alliance professionals develop and practice to deliver valued services to stakeholders and make their work tangible, measurable, understood, and appreciated.