Our hats are off to everyone who participated in the ASAP Biopharma Conference earlier this month! Because of all the creativity and engagement by speakers, participants, the program committee, and staff, it certainly felt like a real conference, just one delivered in a digital environment instead of in Boston’s Seaport District! It is further evidence the status quo is no more and so many of the old rules no longer apply. This is really the silver lining: a license to fix what’s broken, become more resourceful and agile, dispense with unnecessary process, and focus on what matters most.COVID-19 and Work from Home (WFH) has created a new burden on alliance professionals. You must be more intentional, work harder to be in the right meetings, pay more attention to the mental and physical state of your team, your governance members. Add to this all the new types of service, data, and digital partnerships both before- and with-COVID and it is clear the time has come to reimagine how alliance management practices are implemented and the capability is organized and resourced to meet growing, changing demand.
Our presentation at the conference introduces practical actions for reimagining the collaboration between alliance managers and their internal stakeholders, especially governance team members, and the resulting partner experience. We toss aside the status quo to:
- Redefine how alliance managers are assigned to alliances
- Collaborate with stakeholders to align on the services that create value for them and that mitigate the panoply of value-eroding risks that are now present
- Create the transparency of information flows and communication required in our together-but-apart world