Alliance Management Expertise, Partnering Frameworks and Tools, Collaborative Leadership

The Value of Alliance Management on the Agenda at the 2021 Strategic Alliance Management Congress
4. News and Events / April 24th, 2021
May’s all-digital Strategic Alliance Management Congress includes two opportunities sponsored by The Rhythm of Business for participants to consider how to evolve and adapt their practices to deliver and communicate the value their services offer to stakeholders, partners, and customers.

Jan Twombly, CSAP presents Seven Habits of Highly Effective Alliance Professionals, a tour through evergreen alliance management practices that are being innovated for today’s business environment of increasing complexing partnerships in which face-to-face will remain a luxury—and the surprisingly productive ways of working we’ve adopted out of necessity will remain.

Alliance management is an enabling function, often without a direct line to revenue. It can be challenging for alliance professionals to measure and communicate the value of their services and to make their work visible. As a result, in times of uncertainty such as our current period, they can become an easy target for the budget axe. Practicing the seven habits delivers the services stakeholders value the most—and helps alliance professionals communicate that value.

An additional opportunity for conference participants is a moderated roundtable on The Value of Alliance Management. The roundtable looks at the essence of alliance management and asks:
  • What are the alliance management services stakeholders value the most?
  • In what ways do you measure and report alliance management activity?
  • How would you like senior management to describe the value of alliance management?
Join other biopharmaceutical alliance professionals from industry and academia May 18 and 19, 2021. Network with peers and learn the seven habits that help you deliver value. There is still time to register at https://www.alliancemanagementcongress.com.
Managing the Cost of Time at Alliance Startup on the Agenda at the 2021 ASAP Global Alliance Summit
4. News and Events / February 27th, 2021
The Rhythm of Business is proud to once again be a platinum sponsor of the ASAP Global Alliance Summit, See into the Future of Alliances. This is the premier event for alliance management professionals from across industries. Even in an all-digital format, there are plenty of opportunities to network, learn from industry leaders, and put your fingers on the pulse of partnerships today.

Jan Twombly and Jeff Shuman will lead a Live Stream Master Class session on Monday March 15th The Value of Alliance Management: Managing the Cost of Time at Startup. Featuring two case studies, one of a codevelopment, cocommercialization biopharma alliance and another of a software vendor-global systems integrator partnership, participants will address several questions and:
  • Identify the potential value-eroding inefficiencies and risks in the case studies that must be addressed
  • Develop a high-level plan for a fast-paced, agile startup—in a remote digital environment, without in-person interaction
  • Capture the value produced by applying alliance management practices
 
Their analysis will be informed by an upfront presentation by Twombly and Shuman that shares some of their most recent work on reimagining alliance management practices to be more agile and to focus on what stakeholders value the most.
 
Twombly is a long-time member of the Board of Directors of ASAP. View the complete Summit agenda and register today.
Introducing New, Digitally Delivered Alliance Management Training Options
4. News and Events / October 19th, 2020

Download an overview of our Digital Alliance Management Training

digital alliance management trainingPump up the value to demonstrate why alliance management is essential to company success.

Over the past several months we’ve worked with a variety of life science companies to take our traditional, in-person alliance management trainings and convert them to online offerings. In the process, we’ve discovered that online training can be even more successful than in-person workshops. We’ve redesigned many of our popular courses to be delivered over Zoom, incorporating rich interaction in small breakout groups with pre-reads and individual assignments.

We’ve also added a workshop delivered together with our partner allianceboard to guide alliance professionals in automating routine services to expand their reach and influence and to make their...

The Demand for Alliance Management Grows—and Paradoxically It Must Prove Its Value
4. News and Events / October 12th, 2020
The Rhythm of Business’ presentation at the 2020 Strategic Alliance Management Congress offers a path to focusing on value key stakeholders recognize while meeting growing demand.

As biopharma companies evolve their business models in response to economic pressures, changing patient expectations, and new technologies that are powering everything from drug discovery to the sales process, alliances and partnerships multiply. The demand for managing alliances grows, yet in a pandemic environment, uncertainty is constraining resources and budgets making it an imperative to prove the value of the alliance management function.

On October 27, Jan Twombly, president of The Rhythm of Business and an ASAP Board of Directors member, will present her company’s prescription for maximizing the ability of alliance managers to deliver value to their organizations. She will discuss three influencing f...
There is No Going Back: Roundtable Discussion Focuses on What Matters Most Now
4. News and Events / September 16th, 2020
A Summary of our ASAP 2020 Biopharma Conference Exclusive Executive Roundtable Discussion
 
It is really starting to settle in—there is no going back, there is only moving forward. Whenever we again experience a world where face-to-face meetings, quick drop-ins on a colleague or executive, and maybe even business travel are possible, there are some things we’ve learned in the past six months that make sense to carry forward into that next normal. In our current normal, we are not only figuring out how to deal with distanced work, we’re trying to learn how to innovate with new partners and new partnering models and ensure we deliver what matters most to our stakeholders and alliance partners to realize the outcomes and value intended by both newly formed alliances and those once operating under an entirely different set of assumptions.

These are some of the highlights of our exclusive executive roundtable discussion during the 2020 ASAP Biopharma Conference on September 15, complementing our presentation The Silver Lining: Reimagining Alliance Management to Focus on What Matters Most Now. Link to our conference presentat...
The Alliance Management Mashup—Bridging the Digital Divide: ASAP Summit Virtual Roundtable
4. News and Events / August 12th, 2020
Summary of ASAP Global Summit Roundtable Discussion

Download a pdf of the discussion slides

Digital health has the potential to improve the health of millions of patients and radically change the way health services are delivered. In addition to providing benefits to patients and providers, the benefits for companies offering digital technology and life science products and services are substantial. It is a productive alliance of two innovative industries that not only innovate very differently, they go to market and partner differently. No wonder high tech and biopharma alliance managers have different jobs!
In digital health initiatives, the job of the alliance professionals is to bridge differences and find a third way that results in creating successful outcomes for the patients, providers, payers, and partners.

As part of the 2020 ASAP Global Alliance Summit, we gave a presentation on the topic and hosted a roundtable discussion of several technology and biopharma alliance professionals. The following are the highlights from o...
Reimagining Alliance Management for the Next Normal: ASAP Summit Virtual Executive Roundtable
4. News and Events / July 1st, 2020

Summary from exclusive ASAP Global Alliance Summit executive virtual roundtable. Download the discussion slides

“We are all operating in a new norm and we need to evolve with it.” So stated one of the alliance executives The Rhythm of Business invited to a virtual roundtable discussion during the 2020 ASAP Global Alliance Summit on reimagining alliance management for the next normal. We approached the topic from two angles:
 
  • The impact of COVID-19 on a people-intensive business that depends on good relationships
  • The increased demand for alliance management services as companies’ alliance portfolios continued to grow in size, complexity, and new types of digital and service alliances, even before the pandemic
The silver lining of needing to find a next normal is that it gives license to fix what is broken, it forces us to become more resourceful and agile, and focuses us on what...
On the Agenda at the ASAP Global Alliance Summit
4. News and Events / June 21st, 2020
The Summit may be virtual this year, but The Rhythm of Business is very much engaged. We are proud to be long-time members, sponsors, and contributors to the ASAP community and to participate in this first virtual Global Alliance Summit.

 - We’re presenting On Demand Session 502, The Alliance Management Mashup: Bridging the Digital Divide
 - Jan Twombly is moderating live stream Session 207 Biopharma Commercial Alliance Management Challenges on Thursday, June 25 at 11:15 am EDT
 - We are also hosting an exclusive virtual executive roundtable on Reimaging Alliance Management for the Next Normal on Thursday, June 25 from 9:00 – 10:00am E...
Upcoming ASAP Netcast Event: Reimagining Alliance Management as an Agile Capability
4. News and Events / May 9th, 2020
Session Description
Before COVID-19 biopharmaceutical alliance managers were dealing with an increased demand for their services as companies’ traditional alliance portfolios continued to grow in size and complexity. With COVID-19 and virtual work, an additional burden has been added, but a new urgency to rethink how alliance management is done presents itself. Add to that all the new types of service, data, and digital partnerships being stood up and it is clear the time has come to reimagine how alliance management practices are implemented and the capability organized and resourced to meet growing demand.

The need to become more agile, iterative, and focused on what truly matters is great.

Agile principles have been applied to businesses as varied as Haier, a white goods manufacturer, and global healthcare companies such as F. Hoffmann-LaRoche with impressive results. This webinar introduces a practical approach to applying agile methods to the practice of alliance management and the structure of a function or team. Participants will learn:
  • How to build a stable backbone to enable rapid decision making and a focus on work that creates value
  • An agile approach to staffing the management of alliances that better utilizes available resources
  • How to use specialist roles to drive innovation
  • How to create service level agreements to ensure services provided are those that deliver the greatest value to stakeholders
  • The benefits of digitizing workflow and administration to deliver consistently superior work product—and build good alliance hygiene among stakeholders
Watch the webinar
Download our whitepaper Demand for Alliance Management Has Changed. Are You Ready?  for more on this topic.
 
A Message to Alliance Professionals: Let's Not Let the Crisis Go to Waste
4. News and Events / March 16th, 2020
Making Lemonade: Never Let a Crisis Go to Waste

The unfortunate appearance of COVID-19 has all of us scrambling to keep our families, employees, and customers safe while keeping our businesses operating. At The Rhythm of Business, we’re taking all recommended precautions, ceasing travel, and the hosting of meetings in our offices until it is safe to gather in person again.
 
However, as the eminently quotable Winston Churchill said, “Never let a good crisis go to waste.” We are following his advice and innovating how we deliver professional development and carryout our VitalSigns Alliance Operations Effectiveness Assessment to help the alliance management community continue to deliver value that ultimately benefits customers and patients.

Virtual Alliance and Collaboration Professional Development

Over the past several months, we’ve seen a big uptick in the number of companies wanting to offer alliance and collaboration training. In the spirit of lemonade from lemons—making the best of a bad situation—we are working with our clients to create virtual training sessions, following leading practices of distance meetings. We’ll take our day-long, or multi-day, in-person sessions and break them up into a series of webinars, making them interactive with polling and chat. In between webinars, we’ll host small groups to work on case studies, analyze situations, and take part in exercises to apply the learning. Jeff Shuman’s experience of many years of conducting MBA classes with a combination of in-person and online students is very relevant and helpful.

If you’ve been thinking about offering training to alliance team members, part-time alliance managers, or governance committee members, this is an opportune time to do so. Afterall, potential participants won’t be travelling any time soon. Here is a brief slide deck introducing our alliance and collaboration professional development offerings and how we tailor them to your current and expected portfolio of asset-based, service, digital, and data alliances, from the lab to interactions with payers.

Take the VitalSigns of Your Alliance

These challenging times require alliance teams to rally around a North Star focused on the value the alliance is intended to deliver to customers, patients, and the partners to the alliance. One way alliance professionals can deliver value to their stakeholders is to evaluate how well the alliance is collaborating and overcoming the inefficiencies that cause risk and prevent the partners from receiving intended value. Our VitalSigns Alliance Operations Effectiveness Assessment pinpoints the actions leadership and management can take now to guide their teams to overcome those inefficiencies, differences of opinion and ways of working, as well as to address simmering conflict and find innovative “third ways” that offer value creating solutions. We are taking the alliance governance committee workshops that are an integral part of this process virtual, meaning that we can speed up the realization of benefit by having a special purpose meeting that doesn’t need to wait for a spot on the agenda.

We’re Eager to Collaborate with You

There is no doubt these are challenging times. Collaboration and partnering has never been more important in all aspects of our lives. The Rhythm of Business is creatively addressing the challenge and ready to work with you to ensure that we make lemonade, innovating our way through this crisis.

In collaboration and partnership,

Jan and Jeff

Jan Twombly and Jeff Shuman
The Rhythm of Business
Reach Jan at +1 617.851.0135 or jan@rhythmofbusiness.com
Reach Jeff at +1 508.954.2896 or jeff@rhythmofbusiness.com
Partnering Readiness on the Agenda at ASAP European Alliance Summit
4. News and Events / November 8th, 2019
A diverse group of alliance professionals is convening in Amsterdam on November 14 and 15, 2019 for the ASAP European Alliance Summit. The Rhythm of Business is pleased to sponsor the event for the second year and to be offering Partnering Readiness: The Through Line from Collaborative Leadership to Collaborative Execution. Jan Twombly, CSAP, president will deliver the presentation

Partnering readiness means that throughout the organization, wherever it engages with external partners, the mindset, skillset, and toolset to partner well are infused in the culture, ingrained in behavior, and integrated into how work gets done.

The goal of partnering readiness is to introduce agility, reduce the inefficiencies in partnering, and ensure that the rhythms of partnering are not met with unnecessary friction and hurdles. This level of partnering everywhere capability is essential today. According to Cap Gemini, Institute for Corporate Productivity, MIT Sloan Management Review and others, the companies that are successful in becoming digitally-enabled and customer-obsessed—and therefore prepared to compete as we enter the 2020s—are those best able to collaborate internally and externally. These companies are ready to partner; purposefully and opportunistically, in one-to-one relationships, multi-partner engagements, and in ecosystems. They are breaking down barriers, incorporating the activities and rhythms of partnering with agility and ease into their solo activities.

Drawing upon research among the ASAP community and direct engagement with companies building their partnering readiness for today and beyond, the session:
  • Presents an actionable framework to describe partnering readiness
  • Identifies common organizational barriers to collaboration
  • Describes initiatives ASAP members have underway to remove the barriers 
Can’t be at the conference? Download the presentation now and contact us today to learn how you can help your company develop its partnering readiness.
Show a Little Alliance Management Love for Medical Affairs Presented at ASAP Biopharma Conference
4. News and Events / September 24th, 2019
Download a pdf of presentation

The 2019 ASAP Biopharma Conference is in full swing, with record attendance. The opening day included a session moderated by Jan Twombly, President, The Rhythm of Business on why collaboration between medical affairs teams in complex alliances is crucial and how alliance managers can be certain they are positioned for success, thereby increasing the likelihood the alliance will achieve its intended va...
Two New Alliance and Partnership Management Training Programs Kickoff 2019 Learning in Action Agenda
4. News and Events / January 31st, 2019
Build speed and agility into partnership development and management by acting like a startup business. Drive customer-obsessed partnering outcomes by demonstrating collaborative leadership. Our two new Learning in Action™ programs help you and your team “get smart quickly” and drive business transformation.  

The Rhythm of Business announces two new Learning in Action™ opportunities to help businesses create and grow the partnerships and alliances they need in order to provide the transformative outcomes customers seek. These programs are delivered in person for maximum learning and include: principles, guidance and tools, application through either a case study or working an actual situation—potentially with a partner—activation support, as well as tracking and reporting of success metrics. Program descriptions and links to session overviews and sample co...
Creating Your Minimum Viable Partnership on the Agenda at ASAP European Alliance Summit
4. News and Events / October 15th, 2018
The Rhythm of Business is pleased to announce that it is sponsoring the 2018 ASAP European Alliance Summit in Amsterdam, 8-9 November 2018. Now in its fourth year, the conference brings together alliance and partnering practitioners from across industries and from many countries for two days of networking, presentations, and learning from each other about how to drive business outcomes through partnering....
Taming the Octopus: Managing the Web of Clinical Collaborations
4. News and Events / July 1st, 2018
Jan Twombly, president of The Rhythm of Business is joined by Judy Baselice, director, alliance management at Pfizer and Ellen Locker, executive director, alliance management Merck & Co. at the 2018 ASAP Biopharma Conference in an interactive discussion about the complex web of agreements, restrictions, and obligations resulting from the explosion of clinical collaborations to create combination therapies....
Joint Development of Complex Solutions Requires Extreme Partnering
4. News and Events / February 8th, 2018
Mini-workshop at ASAP Global Alliance Summit, March 28, 2018 mixes partnering acumen with entrepreneurial know how to present a framework for co-creating complex solutions at the speed of business....
Success through the Biopharma Channel at the ASAP Biopharma Conference
4. News and Events / September 1st, 2017

biopharma imageThe Rhythm of Business is pleased to once again announce our sponsorship of the ASAP Biopharma Conference, the leading conference for life science partnering professionals. This year, we are sharing some of our learning about driving commercial success with local partners, applying some of the lessons learned in the world of information technology.  

In high-tech, the last mile to the customer includes “channel partners” or “resellers.” This is also the case in biopharma – although it is rarely described as a channel.  Leveraging techniques high-tech companies have successfully utilized, we’ll examine practices biopharma companies are adopting to better align with their partners and drive success by ensuring their partners are successful.

Learn what it takes to make your company stand out and be top of mind when it comes to serving patients through the biopharma channel. Educate and engage key stakeholders in adopting your critical processes such as compliance, pharmacovigilance, supply chain, and quality. Help partners leverage your resources and achieve mutual success.

Learn more about the conference and register. It is an event not to be missed!

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