Alliance Management Expertise, Partnering Frameworks and Tools, Collaborative Leadership

Taming the Octopus: Managing the Web of Clinical Collaborations
4. News and Events / July 1st, 2018
Jan Twombly, president of The Rhythm of Business is joined by Judy Baselice, director, alliance management at Pfizer and Ellen Locker, executive director, alliance management Merck & Co. at the 2018 ASAP Biopharma Conference in an interactive discussion about the complex web of agreements, restrictions, and obligations resulting from the explosion of clinical collaborations to create combination therapies....
Joint Development of Complex Solutions Requires Extreme Partnering
2. Thought Leadership / June 30th, 2018
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This presentation given at the 2018 ASAP Global Alliance Summit by Jan Twombly and Jeff Shuman introduces our methodology for partnering at the speed of business by creating a Minimum Viable Partnership (MVP). We use a why, what, how value framework to shape the alliance business model and infuse the process with a focus on learning fast what works and what doesn't work. Tips and techniques for addressing intellectual property in joint solution development are also included.
 
Fail Fast to Learn Fast
1. Partnering Guide / May 1st, 2018
Partnering at the speed of business requires the entrepreneurial agility to adapt and evolve, especially when pursuing a business transformation agenda. Agility and nimbleness can be quite challenging in complex partnerships that must navigate the strategies, structures, processes, and cultures of two or more companies to get anything done...
Partnering at the Speed of Business
2. Thought Leadership / April 28th, 2018
Authors: Jan Twombly and Jef Shuman
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It is no secret that business is moving faster than ever before and that the formula for success in business transformation is Technology + Partnering. A common theme of sessions at the ASAP Global Summit over the past several years has been how to “partner faster.” By definition, bringing multiple companies together to create a joint solution adds complexities beyond a single company innovating and going to market alone. While partnering certainly has some advantages of speed, the complexities can also cause it to bog down. We’ve all experienced lengthy delays in working out agreements, settling disputes, and just getting decisions made that erode intended value.

What follows is a collection of posts from The Partnering Guide™, our blog that covers trending issues in partnering, collaboration, alliance management, and digital business transformation to the ecosystem economy. In these posts we apply the concepts underpinning entrepreneurial agility to propose ways of accelerating not just the partnering process, but also to “get smart quickly” about the value assumption and alliance business model that will create the business outcomes that benefit all concerned.
 
Designing the Why, What, and How of Your MVP - Minimum Viable Partnership
1. Partnering Guide / March 6th, 2018
Lorin Coles, our partner at Alliancesphere, often says, “There is a difference between vibration and forward motion.” The winners in business today recognize speed is the currency of business—and using it to move in the right direction is equally critical. With apologies to Lewis Carroll, too many companies take the approach of “if you don’t know where you are going, any road will do.”
 
When it comes to building the partnerships that allow you to co-create, co-develop, and monetize complex solutions, being ready to move forward with haste takes a robust framework that lets you identify and engage with the right partners at the right time...
Joint Development of Complex Solutions Requires Extreme Partnering
4. News and Events / February 8th, 2018
Mini-workshop at ASAP Global Alliance Summit, March 28, 2018 mixes partnering acumen with entrepreneurial know how to present a framework for co-creating complex solutions at the speed of business....
Can a 'Dinosaur' Dance in Its Fourth Industrial Age Ecosystem?
5. Case Studies / February 6th, 2018
The technologies of the Fourth Industrial Age have greatly magnified the speed, scale, and scope of partnering...
Ironing Out the Differences in a Billion-Dollar Initiative
5. Case Studies / February 6th, 2018
Two tech giants saw an opportunity to launch a significant new initiative within an already existing alliance....
A Turnkey Partnering Center of Excellence
5. Case Studies / February 6th, 2018
A global biopharma company with a large number of alliances and other collaborations-- academia, service providers, consortia, emerging biotechs, and other big pharma-- engaged us to create both in-person and online alliance management training and tools, customized for their portfolio and way of working....
Assess and Reset for Success
5. Case Studies / February 6th, 2018
An alliance that spent several years conducting research and doing early stage development achieved proof of concept and was ready to move to late stage clinical trials....
20 Years Later Rhythm is More Important than Ever
1. Partnering Guide / February 4th, 2018
AUTHOR: Jeff Shuman

As January drew to a close, I couldn’t help but to think back 20 years, to the end of January 1998, the month my book, The Rhythm of Business: The Key to Building and Running Successful Companies was first published.[1] It describes the natural development process successful entrepreneurs use to build and run their businesses.
 
In metaphor and in reality, successful entrepreneurs feel the rhythm of their business. When they do, they know what they need to learn about their customers, the partner ecosystem, and the business model that will create, deliver, and capture value for all concerned. That focus on “getting smart quickly” lets them operate with necessary speed and the agility to adjust with quick, easy grace as they learn what enables their success.
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Partnering at the Speed of Business
1. Partnering Guide / December 28th, 2017
AUTHORS: Jan Twombly and Jeff Shuman

Speed is the new currency of business, says Marc Benioff, chairman and CEO at Salesforce. And he’s spot on!

 Bain’s Firm of the Future practice makes the key point that “success depends on how firms deliver the benefits of scale and intimacy better and faster to customers.”[1] What is unsaid is that it takes an ecosystem of partners too, because of the complexity of the technologies and the domain expertise required to apply them within specific use cases. And these partners  probably are not the same ones that help you service enterprise customers with traditional solutions, or where the purpose of the partnership was for balance of trade.

For example, industrial giant...
Optimize The Portfolio to Drive Growth
5. Case Studies / December 22nd, 2017
A change in strategy in this software company led to a rethinking of partnering strategy and a realization that 90% of business was coming from 10% of the partner portfolio....
Sometimes Success Means No More Lawsuits
5. Case Studies / December 21st, 2017
We are often called upon to develop a company’s first alliance management functio...
Informed Leadership Overcomes Cultures in Conflict
5. Case Studies / December 21st, 2017
This pre-commercial biotech suffered from a legacy not-invented-here syndrome and saw partnering as a necessary evil-done strictly as a vehicle to finance the company....
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