Partnering Strategy

The build, buy, or ally decision is central to corporate strategy today. Alliances and collaborations are frequently a key component of entering new markets and building ecosystems to support entirely new businesses. Deciding whom to partner with and negotiating the nature of the relationship—the operating, economic, and financial models that define the alliance—are among the core strategic responsibilities of many partnering professionals.

Whether you are ramping up a new partnering program or looking at resetting the strategy for a single long-lived alliance, our straightforward approach to building a vision and creating the roadmap to get you there will bring clarity to what is often a daunting task with many choices.

At The Rhythm of Business, we follow a simple four-step process:

  1. Discover the baseline through an excavation project and stakeholder engagement
  2. Design the future
  3. Build the plan to get you there through an iterative process of working with partners and stakeholders
  4. Guide you through the implementation and development of the alliance management capability (if your objective is to build a program)

The plan includes specific assumptions, metrics, and milestones so that needed adjustments are apparent and can be easily made as the plan hits reality.

Along the way, you’ll access our library of tools and templates, a few of which include:

  • Partner selection criteria
  • Management risk assessments
  • Collaborative network design frameworks
  • Governance principles
  • Business case outlines and alliance metrics

Companies enter into alliances for a purpose: to help them achieve strategic and financial objectives. Set up your partnering program for success by ensuring that you are aligned with corporate and product strategies from the start.