Entries in Strategic Alliance Magazine (4)

Monday
Apr032017

ASAP Global Alliance Summit Presentation – Think Horizontal: Reimagining Partnering Practices as Digital Business Transformation Becomes Reality

Companies are transforming and digitally enabling their business models in a variety of ways leading to new value for customers, stockholders, and stakeholders. Partnering is essential to this transformation – and partnering models are also evolving to reflect a shift to consumption and outcomes-based business models. It is not uncommon for 5 – 7 partners to be involved in the discovery, development, and deployment of industry-specific, turn-key solutions to customers.

Add to this the fact that in this new world the roles of companies may shift as the solution moves from get-to-market to go-to-market. Different business units may be involved, crossing as many internal boundaries as external ones. This breaks existing partner models and practices in many ways – from establishing and aligning value propositions to governance, communication, measurement, and agreements.

Every component of the partner journey must be reimagined to accommodate the network of partners that agilely assembles in a blend of structures ranging from loosely to tightly coupled and requiring no-touch to high-touch support.

Access our presentation from the 2017 ASAP Global Alliance Summit to understand how to reimagine your partnering practices for the speed, scale, and scope required for digital business transformation.

Wednesday
Mar012017

The Partner Everywhere Imperative: A Practitioner’s Guide – As Published in Strategic Alliance Magazine

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The business transformation promised by the fourth industrial revolution is not possible without a partnering everywhere capability. Adapted from our e-book The Power to Partner Everywhere, article highlights the five design principles that get you started on the capability building journey that produces measurable business outcomes.

Wednesday
Sep212016

As Seen in Strategic Alliance Magazine: Mastering the Speed, Scale, and Scope of Partnering for the Connected Ecosystems of the Fourth Industrial Revolution

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Our cover story article in the Summer 2016 edition of Strategic Alliance Magazine highlights some of the ways in which partnering practices must change to keep pace with the exponential rate of business transformation unleashed by the technologies of the Fourth Industrial Revolution. It necessitates rethinking the rules of partnering and taking an ecosystem perspective to building partnering capability. Those that don’t will be leaving value on the table at best – and at worst may find itself left behind.

Monday
Oct152012

Congratulations! You've Been Appointed to a Governance Committee. Now What?

PDF Icon IT IS OFTEN SAID THAT MANY ALLIANCE MANAGERS stumble into the role. They don’t have the title, it isn’t included in performance objectives, and they don’t have any training in it.

Practically, the same can be said for executives asked to serve on governance committees. Sure, they’ve been part of many committees, boards, and task forces before, but how many of them were responsible for an alliance, where accountability is to both the alliance and the individual’s employer? That dual accountability fundamentally impacts the role.

Download the pdf to read this article by Jan Twombly and Jeff Shuman that was published in the Q4 2011 edition of Strategic Alliance Magazine.