Entries in SMART Partnering (4)

Thursday
Dec082016

The Power to Partner Everywhere: Why You Need It, What It Is, How to Build It

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It is a time of experimentation. There is little guidance for companies to follow. Few are familiar with what to do. Fewer are prepared to execute.

The Power to Partner Everywhere: Why You Need It, What It Is, How to Build It, the latest publication from the SMART Partnering Alliance of The Rhythm of Business and Alliancesphere is your guide to designing and building this capability. It is the central organizational imperative of our time.

Companies need a next generation partnering everywhere capability to benefit from three trends that are upending the relationship with the customer, reshaping business processes, and disrupting business models. We outline five design principles to get you started on this journey, which must be championed and owned by the executive suite.

However your company is preparing for the impact of digital business transformation, a next generation partnering everywhere capability is essential for your success.

Wednesday
Sep212016

As Seen in Strategic Alliance Magazine: Mastering the Speed, Scale, and Scope of Partnering for the Connected Ecosystems of the Fourth Industrial Revolution

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Our cover story article in the Summer 2016 edition of Strategic Alliance Magazine highlights some of the ways in which partnering practices must change to keep pace with the exponential rate of business transformation unleashed by the technologies of the Fourth Industrial Revolution. It necessitates rethinking the rules of partnering and taking an ecosystem perspective to building partnering capability. Those that don’t will be leaving value on the table at best – and at worst may find itself left behind.

Tuesday
Dec222015

Integrating a Multichannel Strategy

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In today’s environment, customers are empowered to purchase and consume what, where, when, and how they want. Companies are implementing multichannel strategies to present the customer with the desired choices and to reach the customer via its channel of choice. Multichannel no longer means “this channel” or “that channel.” It means all channels – the omnichannel. In this environment all channels must be tightly aligned, with key points of intersection among them. Otherwise the seamless omnichannel experience won’t exist – nor will the increased revenue from retaining and growing existing customers and reaching new ones through multiple routes to market.

Integrating a Multichannel Strategy demonstrates how to apply the SMART Partnering methodology to deliver the optimal omnichannel customer experience. A bolted-on approach to adding channels only sows conflict and sub-optimization. The path to the gold lies in baking a multichannel strategy into an organization’s culture and way of working.

Friday
Feb272015

SMART Partnering: Orchestrating Success in the Era of Connected Ecosystems

Welcome to the era of connected ecosystems.

Incumbents struggle to shift their businesses from legacy cash cows to emerging new models. Some will – many will not. Resiliency and the courage to be bold and think big are essential in the face of ever-changing market dynamics. The challenge is that decisions have to be made quickly and with incomplete information. If decisions were black or white, they would be easy. The challenge – and where opportunity lies – is in the gray.The problem is that in most companies, the executive suite doesn’t understand partnering.

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