Presentation: Right Partners, Right Strategy. Taking a Strategic Approach to the Partner Portfolio

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This presentation was given by Jeff Shuman of The Rhythm of Business, Lorin Coles of Alliancesphere and Scott Musson and Jack Barrata of Red Hat at the 2014 ASAP Global Alliance Summit. It highlights how Red Hat is using The Partner Portfolio Manager to examine and evolve its partnering strategy; optimizing its portfolio to ensure that it is engaging in the right activities with the right partners, aligned with the company’s strategic initiatives and business unit priorities, while also ensuring that its alliance professionals are focusing their efforts accordingly.

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